About

Hi I’m Kat, a Marketing Communications masters student.

I’m 24, live in South London with my boyfriend Matt and our two cats, Bella and Gingie. I have a passion for Real Ale. And Cheese. All sorts of Cheeses.

Currently, I’m at the start of my career in Marketing. I hope one day to be a head of Brand Communications or something similar, for a large and interesting company, preferably in London.

For more on me visit my website

This Blog has been set up as a project for my Consumer Behaviour module. I’ll be looking into why and how we  consume alcohol, what are the drivers in our desire for particular brands and types of drink.

I hope to make it as rich and interesting as possible. You’ll hopefully be treated to many different perspectives on the subject, and many different examples of advertising, comedy sketches and pictures to delve into the strange and mysterious world at the bottom of your glass…..

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